How I Grew on Pinterest Without Stress (Double my Views in One Month)

This post may contain affiliate links, and may use advertising partners which may display ads. As an Amazon Associate I earn from qualifying purchases. Read more at the bottom of this page or see the full disclaimer for details.

How I Realized It Was More Than Just Pinning Every Day

A Glow Update

This post was originally published on September 24, 2025, when I just surpassed 5,000 impressions on Pinterest. My growth had been so slow and steady I assumed it would remain that way through the end of the month. However, in just six days (by September 30th), my impressions grew from 5,000 to over 11,000! I felt like I needed to update this post with those numbers! Read more on how I changed my Pinterest strategy below or check out my full report here!

The Overwhelm of Getting Started on Pinterest

All the most successful bloggers say that Pinterest is one of the largest drivers for traffic for their site. So when I first started making pins for my blog six months ago (read how I started my blog in just ten minutes here!), I thought Pinterest would be just pinning. Pin after pin, all day, every day. It felt like a hamster wheel I could never keep up with. And manually pinning was very time consuming; titles, descriptions, hashtags, related topics, boards… Again and again.

I thought if I just flooded my page with fresh pins every day, I would grow on Pinterest. But I had no rhythm, no strategy, and no clue what I was actually supposed to be doing. It was so overwhelming. So one day I just stopped, and hoped that my SEO and some good luck would be enough to get views to my site.

Surprise, it wasn’t. 😅

But about a month ago, I took another look at my growth strategy… and something shifted.

I was struggling to reach 100 views on my blog each month. And deep down, I knew I had to look at Pinterest again, but I was desperate not to… because even the thought of creating pins every day was so overwhelming. Plus, I was working on living a more unplugged lifestyle (read about what inspired that here, and how I decided to manage my online business without the social media apps here).

But, I looked into an actual Pinterest strategy, and what I found changed everything.

What is Pinterest and How Does It Work?

I realized Pinterest was more than a dumping ground for pretty graphics or a place for me to look for fall outfit inspiration and interior decorating ideas. It’s a search engine, a place where moms like me are searching for everything from recipes, wellness tips, homemaking rhythms, and encouragement. I started noticing that Pinterest as a tool, and I could use it to share the Glow — moving from chaos to intentional rhythms, from survival mode to thriving. Something ‘clicked’ and it changed everything.

Taking Pinterest Seriously for One Month

This past month, I gave Pinterest a real chance, and within one week I doubled my blog traffic (read more about that in this blog post here). For Pinterest, I set up my business account, claimed my website, learned about Rich Pins, started using alt text for accessibility and SEO, and organized my boards into categories that actually reflect my life and my blog (I will go into more detail below).

I stopped thinking of Pinterest as “pinning all day” and started thinking of it as a rhythm, just like laundry day or meal planning. A few consistent steps, repeated daily, and with the right tools, add up.

The results? My pin impressions went from 50 to 5,000 in just under four weeks. *(See my Glow Update above… my impressions went from 50 to 11,000 in four weeks!)

My Glow Strategy for Pinterest Growth

This month taught me that growing on Pinterest doesn’t have to be overwhelming. Here are the rhythms that helped me move from chaos to intentional growth:

1. Pinning Consistently

I stopped obsessing about huge numbers and settled into a rhythm of 3–5 fresh pins a day. Some days I batch-create and schedule them, other days I do it in the moment. It feels simple and sustainable.

Now, if you have looked into Pinterest growth strategy, changes are you have read about Tailwind, Pinterest’s partner for pin scheduling. There are mixed opinions on it, but I love it.

For $19.99USD a month (about $35 Canadian), you can schedule your pins weeks in advance (right now I have pins scheduled well into October). What I love about it is that you can see your calendar of upcoming pins and see exactly what you have scheduled. I also love their SmartScheduling tool, where they analyze “millions of social posts” to find the optimal times each day to post. You can also customize how many pins per day you want scheduled (I go with 4-5).

The coolest part? They have automatic pin spacing, where you can customize how many days apart you want pins scheduled that have the same URL. This helps Pinterest not see your account as spammy. This is so helpful when you are batch scheduling for a new blog post… You schedule each pin and it automatically places it in the queue depending on how far apart you want the pins from the same batch. I personally go with 3 days apart right now, and once I have more blog posts (more URLs) circulating I will increase to 7-10 days apart. And if you publish a new blog post and want to integrate the new pins, you can shuffle the scheduled pins so that your new ones aren’t just at the end of the queue, and it will maintain your pin spacing. This keeps your pinterest page very balanced.

So, in short, I went from pinning all day every day to batch scheduling once or twice a week, and having my pins regularly publishing while I focus on what matters… dirty dishes (I mean, playing with my kids… 😅)

2. Organizing Boards on Pinterest

At first I only had a handful of boards (Blogging, Products, etc) and I pinned each corresponding pin in there. But what I learned is that a board full of the same URL is seen as spammy by Pinterest, and plus it is not optimized for search by other pinners. You want a variety of boards with a mix of topics and keywords, with a variety of pins (URLs) in each one. My boards now reflect the pillars of my life: homemaking, wellness, motherhood, recipes, faith, and other corresponding topics. (Check out my boards here.)

Each board has a description with keywords so Pinterest knows what it’s about. Every pin goes to the most relevant board first when it’s scheduled, then maybe one or two other related boards once it’s been published. Every once in a while I will go through my published pins and pin them into some other boards. When you repin a pin, it also goes back into your followers’ feeds, so doing that is helpful in more ways than one.

I also looked into Group Boards, where you pin your pins to a group board, and therefore all members of the board would see your pins in their feed, theoretically increasing your impressions and views. I thought about doing this, because having those huge numbers would feel amazing, but I remembered I wanted organic growth that actually translated into blog traffic. So I have tabled that for now. I did create my own group board though, because I really like the idea of sharing an audience with like-minded pinners (check it out here!).

3. Using Rich Pins and Alt Text

When my website was claimed and my Rich Pins were validated, Pinterest started pulling my blog data automatically. Adding alt text to my images gave me another SEO boost. It feels good knowing each layer is working quietly in the background. Read more about rich pins here.

4. Creating Multiple Pin Variations

I make 3-5 pins (I just use Canva) for each blog post with different graphics and wordings, but still a consistent look and message. This gives me more chances to test what resonates, plus an opportunity for Pinterest’s algorithm to “read” more keywords on your graphics and send them to different people.

Here are some examples of layouts I am testing to see which get the most views!

5. Connecting Pinterest to my Blog’s RSS Feed

I went into my Pinterest settings and connected my page to my blog’s RSS feed. So now when I publish a new blog post, every 24 hours or so, Pinterest will crawl my site and share the new post to my Pinterest page. This is another place where alt text is helpful (and strong titles, introductions and meta descriptions in your blog posts) — because this is what Pinterest will share. This is so helpful because new blog posts are automatically pinned, and then I can manually schedule them with Tailwind in the upcoming weeks, so my new posts get that initial exposure plus additional exposure as I schedule. Together, it takes so much of the work out of pinning!

Something else helpful is connecting to your Instagram account — and when you post on Instagram, it will cross post to Pinterest. I find this helpful to bring some variety to my Pinterest page.

Some Glow Pinterest Encouragement

If you’re feeling overwhelmed by Pinterest, take a deep breath. You don’t have to do it all, and you don’t have to figure it out overnight. The beauty of Pinterest, unlike Instagram, is that your content actually grows over time — it doesn’t disappear into the algorithm. It takes several weeks for a pin to gain momentum and translate into outbound clicks (actually, the most successful pinners and bloggers say it takes two months or more, so if you are wanting seasonal content to be successful, pin it about two months ahead!)

Start small, stay consistent, and let the growth come in its own time. It really is like a “set it and forget it” method.

This month taught me that with the right rhythms, growing on Pinterest isn’t about hustle. It’s about steady, intentional steps that compound over time.

**Please note: This is not a comprehensive Pinterest How-To. These are just the tips that I have learned that have made the biggest difference for me. I actually get most of my most useful Pinterest information and how-to’s from Easy Blog Emily (I’ll link her here). Definitely check out her Pinterest tips and her free email course if you are struggling with a Pinterest strategy.

If you found this post encouraging, or tried any of my tips, let me know!!

And subscribe for more Glow moments and resources. Or share it with a mom friend who is starting her own blogging or Pinterest journey!