How To Monetize Your Blog With An Online Store (And 7 Reasons To Choose WooCommerce)

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This post is sponsored by Automattic. While this content is part of a paid partnership, the perspective and experience shared are true, completely my own, and based on my real use of WooCommerce for my WordPress.com blog and online store.

How to turn your blog into income

When I first started blogging as a stay-at-home mom, monetizing my site felt intimidating. Not because I didn’t have ideas, but because I already felt stretched thin. There are several ways to monetize your blog: ad revenue, affiliate marketing, sponsored posts, paid newsletters, an online store, and more. But between kids, homemaking, wellness routines, and trying to show up consistently for my blog, I didn’t want another complicated system to manage. I almost decided to not bother monetizing my blog with an online store. But then I looked into WooCommerce.

In this post, I’m going to show you why I decided to run my store with WooCommerce: how to monetize your blog, why it works so well for both new and established bloggers, and how it fits naturally into an intentional and most importantly low-stress blogging rhythm, especially for moms building something meaningful from home (in between naps, extracurriculars, and snacks).

1. Why WooCommerce was the natural choice for my blog

If you’re here, it’s because you know it too: Blogging is a ton of work – but you want to make it worth it by monetizing and growing. But when you’re already running a blog, adding an online store doesn’t have to mean starting from scratch. That was the first thing that drew me to WooCommerce.

Searching for plugins, I recognized the name immediately. It’s a trusted platform, used by millions of site owners around the world, and it’s built specifically for WordPress.com. That alone gave me confidence that I wasn’t choosing something flimsy, short-lived, or difficult to manage.

2. What WooCommerce actually lets you sell as a blogger

One of the biggest misconceptions I see is that WooCommerce is only for big online shops or physical products. In reality, it’s incredibly flexible, especially for content creators and bloggers.

With WooCommerce, you can sell:

• Digital products like PDFs, planners, guides, or checklists (what most bloggers sell)
• Physical products (if that fits your brand)
• Services such as coaching sessions, workshops, or consults
• Bundles and collections that grow alongside your content

For my blog, this meant I could finally share my resources in one organized place. My free downloads, paid guides, and future product ideas all live within my little blog system, instead of being scattered across platforms and apps.

3. How WooCommerce starts simple and then grows with you

One thing I love about WooCommerce is that you don’t have to use every feature at once. You can start small and simple and add more extensions as your blog grows.

You can customize:

• Product types, like digital or physical
• Taxes and regional settings
• Shipping options, if needed
• Discount codes and promotions
• Inventory tracking
• Product bundles and offers

You can even add fun, optional touches like customized checkout experiences (like animated confetti!).

This is great for new bloggers who are unfamiliar with commerce and e-commerce and also for experienced online retailers. WooCommerce will meet you wherever you are.

4. When you can use WooCommerce to manage your online store

When and where you can manage your store matters. Another reason WooCommerce fits my blogging rhythm is how accessible it is. You can manage your store directly through your WordPress dashboard or through the WooCommerce mobile app.

With the mobile app, you can run your store anytime and anywhere:

• Check orders while your kids are playing
• Add or update products during nap time
• Get notifications when a sale comes through
• Make small changes without sitting down for a full work session
• Glance at your sales and growth over time with easy to read graphs
• Even accept payments in person using your device as a POS (point of sale)

Or, if you don’t like being constantly plugged in, you can manage your store during intentional work periods through your WordPress.com dashboard.

This kind of flexibility mattered a lot to me as a busy mom blogger.

5. When you get paid: Simple checkout options with WooCommerce

Not only is the WooCommerce checkout experience smooth (and dare I say it, enjoyable) for your customers, it makes actually receiving payment easier than ever.

No more asking directly for credit card information or personal information — WooCommerce allows you to accept payments through familiar, trusted methods like Stripe, PayPal, Apple Pay, Google Pay, and more. This makes it easier for readers to complete a purchase without complications (and for you to actually get your payout).

A smooth checkout with familiar methods supports trust, and trust is everything when you’re building a long-term blog business!

6: A Bonus for the serious sellers: A WooCommerce community

Building an online store can feel isolating and overwhelming if you’re doing it alone. One of the underrated benefits of WooCommerce is the size of its worldwide community.

There are tutorials, forums, documentation, and inspiration from other creators at every stage. Whether you’re brand new or improving existing shop, there’s always support and ideas available.

How an online store can fit into intentional blogging

At Let’s Glow, I talk often about creating systems that reduce mental load. WooCommerce feels like that for monetization.

Once your store is set up, it becomes part of your rhythm.

Set it up once, get familiar with your set up, and add your creations to your store in seconds. You can optimize your titles and descriptions for SEO (search engine optimization) and also link your products seamlessly in your blog posts.

If you’re already writing blog posts that serve your audience, adding an online store can allow that work to support your family financially as well, without relying on ad revenue.

If you liked this post, you might like my other posts here about blogging and working from home:

• How To Start Your Blog in 10 Minutes
• WordPress Plugins That Help Bloggers Make Money
• Top 5 Ways WordPress Prevents New Blogger Burnout (Great for Moms!)
• 5 Essential Jetpack Features for Your New Blog (Mom-Approved)
• Tips for Beginner Bloggers: What CSS Taught Me

Starting small with your online store (especially as a busy blogger)

My biggest problem is I overwhelm myself with big ideas. But you don’t need dozens of products to begin your online store. You don’t need a perfectly branded storefront. You don’t need to have everything figured out.

Whether you’re a brand-new blogger or someone who’s been creating for years, WooCommerce meets you where you are. It’s trusted. It’s flexible. It integrates seamlessly with WordPress.com. And most importantly, it allows you to monetize your work without losing the heart behind it. You can keep blogging and let your products compliment what you’re already doing — you don’t have to become a digital products guru.

You can start with one simple product that genuinely helps your audience. That’s often enough!

For me, that balance matters. I want my blog to support my family, my wellness, and my business, without becoming another source of pressure. WooCommerce has definitely helped make that possible.

If you’d like support as you build your blog or to see what I’ve built so far with WooCommerce, you can explore the free resources in my shop.

And if you want updates on new resources, exclusive discounts, and simple blogging tips, subscribing to my email list is the easiest way to stay connected.

If this post helped you, I’d love to hear from you! You can leave a comment, share it with a friend who’s building a blog, or save it for later.