I Finally Switched From Mailchimp to Kit. Here’s Exactly What Happened.

This post may contain affiliate links, and may use advertising partners which may display ads. As an Amazon Associate I earn from qualifying purchases. Read more at the bottom of this page or see the full disclaimer for details.

Switching from Mailchimp to Kit for creators who feel stuck

This post is sponsored by Kit. While this content is part of a paid partnership, the perspective and experience switching from Mailchimp to Kit are true and completely my own. This campaign was available after I made the switch and was not my incentive for switching. Read my full disclaimer regarding paid posts and links here.

If you’re using Mailchimp but don’t actually like using it, switching from Mailchimp to Kit might be the reset your email system needs. This blog post walks you through exactly why I made the switch, plus how to switch, what to expect, and how to fix the common issues that come up along the way.

In this post…

A few weeks ago, I was sitting in my dining room (slash office) during quiet time, trying to send a simple email. My youngest was napping, my oldest was finally occupied, and I had maybe an hour if I was lucky.

And I just… avoided it.

Not because I didn’t know what to say, but because I didn’t want to open Mailchimp.

The mobile app never worked. It was a pain to bring out my laptop in the middle of the day when I just had a small window to prepare emails. The mobile website didn’t allow editing emails. Not to mention the tools that felt like they should be simple, like scheduling, were stuck behind expensive paywalls (that were only getting more expensive).

I finally realized I was done.

In this post, I’m going to show you exactly how I switched from Mailchimp to Kit, what went wrong, what actually mattered, and why this ended up being the email platform I wish I had chosen from the beginning.

Pin it

Why I Stayed On Mailchimp Longer Than I Should Have

If you’re here, you probably did the same thing I did.

You picked Mailchimp because:

• it’s the name everyone knows
• it felt “safe”
• it’s what most tutorials recommend
• it works with your existing widgets and plugins

And once everything is set up, you think, “I can’t switch now… everything is already connected.”

That’s the trap.

For me, nothing was broken.

But everything felt… clunky. And harder than it should be. And extremely frustrating every single time I tried to send emails or work on my email marketing strategy.

And as a mom building something in small pockets of time, that really started to matter a lot, especially as time went on.

Because it ended up leading to avoidance.

And avoidance leads to:

• not emailing your list
• not building connection
• leaving opportunities sitting there

Pin it

Why I Started Seriously Looking At Alternatives

There were a few things that kept coming up:

• I couldn’t properly edit emails on my phone
• basic features felt locked behind pricing tiers
• the interface didn’t feel intuitive
• I kept putting off sending emails

At the same time, Mailchimp pricing changes were becoming more noticeable, especially if we’re actually trying to grow and use your list as part of our business.

I was so exasperated. And that’s when I came across Kit.

And I finally admitted that I didn’t want to keep working around a system that didn’t fit me, my work style, and my schedule.

What Kit (Formerly ConvertKit) Actually Is

If you’ve never heard of Kit before, here’s the simplest way to understand it: Kit is an email platform built specifically for creators. Not just big businesses.

Creators. Like us.

That means:

• bloggers
• course creators
• coaches
• digital product sellers
• newsletter writers
• content creators

It’s simple and focuses on what matters. And best of all, its tiered platforms are accessible, with both free and paid plans.

Pin it

Mailchimp vs Kit For Bloggers And Creators

This is where things started to really click for me.

1. Subscriber-based pricing

With Mailchimp, you pay more the more subscribers you have. Mailchimp charges based on lists/audiences, which can count the same subscriber multiple times. Make that make sense.

With Kit paid plans, you pay for your selected plan and you can tag and segment subscribers freely as your list grows. This gives you more flexibility to organize your audience without worrying about duplicate costs as your list grows.

2. Unlimited email sends

Mailchimp limits sends depending on your plan.

Kit has no limits. It’s a no brainer on this front.

This is huge, so you stop overthinking how often you can email your own audience.

3. Automations that actually make sense

Mailchimp automations can feel rigid, complicated to build, and hard to manage.

Kit uses visual automations flexible triggers (forms, tags, purchases) easier to build long-term flows, and easier for people who aren’t software developers. You can create welcome sequences, funnels, and ongoing email flows that run automatically once they’re set up.

4. Built for creators (not just businesses)

Kit includes

• recommendations from other creators
• simple ways to grow your list
• built-in digital product selling
• brand colours and templates

Kit also includes a built-in recommendation system where creators can grow their email lists by being featured in other creators’ emails.

This allows for passive list growth through partnerships, without relying only on social media or ads.

This is big for your long term goals as a creator.

Pin it

5. Migration support (this is huge if you’re scared to switch)

Kit offers help moving your subscribers help organizing tags and segments support for bigger setups (automations, forms, templates). It took me all of 30 seconds to move over all of my subscribers and information from Mailchimp.

What I Already Had Set Up Before Switching (Why I Was Scared To Switch)

This is the part that made me hesitate the most.

I already had:

• a freebie
• a landing page
• blog signup forms
• an RSS email automation sending new blog posts subscribers

So I assumed that switching would mean rebuilding everything. And as a busy mom blogger, that was not an option. But, neither was not sending emails.

Thankfully, that was not true.

Pin it

How I switched from Mailchimp to Kit (The Real Steps I Took)

Step 1: I decided to stop forcing Mailchimp

This wasn’t technical. I just stopped saying “I just need to figure it out better”…

And started saying, “This isn’t working for me”

Step 2: I signed up for Kit

Immediately, I noticed cleaner interface, easier navigation, and less overwhelm. I could tell where everything was, what options were available to me, and best of all, it worked on the mobile website.

It felt like I could actually use it.

Step 3: I rebuilt my freebie system

This included:

• creating a form
• connecting the download
• setting up a welcome email

It had step by step directions, and the freebie that took me all day to set up in Mailchimp took about five minutes to set up in Kit. I was amazed, really, that it could be that easy.

If you have a printable, planner, or guide in your shop, this is where it connects into your system.

Step 4: I replaced my blog forms

This part shocked me. After installing and activating the Kit plugin for WordPress, I simply removed the Mailchimp widgets from my site and replaced them with the Kit forms I built on the webpage. It literally took minutes.

Step 5: I sent my first email

I told my subscribers I switched platforms, why I did that, and that their information was safe.

This helped rebuild trust and engagement.

Pin it

And… The Part No One Explains Properly (Deliverability)

After all that work… My emails went to junk.

And I thought I broke everything. I learned about why emails go to junk:

1. Domain setup

You need to:

• verify your domain
• connect it properly

And if you don’t have your own domain, Kit will help you set one up (for free!)

2. Sending settings

I realized was sending from a free email provider (gmail). So even though everything else was set up correctly, that mismatch tells inbox providers I might not be trustworthy.

So I had to take the next step: I switched to a domain email. That alone made a noticeable difference.

This is not just a technical detail. It’s part of your brand. And I put it off for longer than I should have.

Pin it

What Surprised Me The Most About The Switch From Mailchimp to Kit

It was not as complicated as I expected. It took just one afternoon to completely overhaul my entire email marketing strategy. The only confusion came from small technical details.

If You’ve Been Putting Off The Switch, Read This

The biggest thing keeping creators on Mailchimp isn’t loyalty. It’s inertia. It’s “everything is already set up”. That’s what kept me struggling for months longer than I should have.

But here’s the truth: If your system makes you avoid showing up, it’s already costing you.

What I Would Do Differently

• switch sooner
• use a domain email from the start
• not panic during setup delays
• keep everything simple at first

Is now a good time to switch? Honestly, yes.

Because right now: As Mailchimp pricing is becoming a bigger factor, Kit is offering 25% off annual paid plans, with free migration support, until April 30th, 2026.

This removes two big barriers: cost and overwhelm.

Pin it

How Switching From Mailchimp to Kit Fits Into Your Glow Life

This isn’t just about email. It’s about removing friction, stress and overwhelm.

Just like:

• simplifying your cleaning routine
• planning meals ahead
• creating systems in your home

Your business needs that same ease.

If your tools feel complicated, everything feels harder.

Because this is the same principle: systems should support you, not drain you.

Want to keep this simple?

If you want simple systems, honest behind-the-scenes blog updates, and more resources, subscribe to Let’s Glow (and see what Kit looks like on the receiver end!😉)

You don’t need to rebuild everything overnight. You just need to take one step toward something that feels lighter. For me, switching from Mailchimp to Kit was that step. And it’s one I wish I had taken sooner.